Our Mission:

To curb over consumption by offering a new way of looking at how we buy, design, present and consume within the industry.  Reducing waste in a methodical way is a key element of the brand with data used to aid the creative process.  In the long term data will enhance our product whilst allowing the brand to flourish creatively.

Structure:

A file will be released in July of each year defined by a couture experience that will set the tone for the next 12 months. We call it an offering / a storyline. A gesture of creativity to visually inspire and entertain consumers over the year and welcome you into our world. 
Product will be selectivley released throughtout the year in line with our multi media marketing strategy via select wholesale windows and direct to customer (DTC) on subscritption levels only.  Providing consumers a new pathway to buying responsibly.
The Four C Strategy © -  Creativity, Consumption, Couture & Commerce.  -  More details upon request.

Digital Strategy:

"The Doorbell Effect”©
Our Digital / Marketing strategy will be released in due course.

Sales Strategy:

Product will be available via DTC Subscription, Wholesale, Bespoke and Private orders. 
Edited core collections will be presented in showroom format in March & September for wholesale clients.

Market Adoption:

Our success will be measured if others in the industry follow suit. Creativity will drive this.

Date Stamp: 15|09|2024

g.ARMOUR is a luxury fashion, lifestyle & multi-media brand offering an alternative to the current system.

Tired of the endless churning out of collections g.ARMOUR offers a fresh way of engaging with the industry via our 4CStrategy©.

Directional considered luxury doesn’t need to be dull, and its our aim to maintain the industry’s creative energy, whilst continuing to allow followers to dream.

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BRAND

“The era of the luxury fashion geek has arrived. I hope i can play a small part in helping to shape the industry of the future”

Wish me luck. G :)

COMING SOON