ARCHIVE
(2008 - 2015)
The Graeme Armour label (GA) was originally launched in creative curiosity, an avenue to explore a love of classic sportwear, the artisanal, music, skillset and craft.. Each collection told a story, viewed as acts and central to this was “The Girl” a seasonal protagonist seen through a bohemian, sporty noir aesthetic. Facade like offerings in a minimal palette of black, white & gold allowed technique and cut to take centre stage. Graeme himself is skilled in multiple creative techniques ranging from, tailoring, pattern cutting, leather & metal work. Many of the artisanal pieces in his early collections were made by his hand. The essence of timeless aptly applies to each piece. Below are a selection of Graeme’s favourite campaign & collections.__
MINI B
SS’11
Creative Direction : Graeme Armour | Show Casting: Anita Bitton | Show Styling Alastair Mckimm
VIEW
AW’07/08
Creative Direction : Graeme Armour & Peter Aluuan | Photography: Santa Von | Styling: Peter Aluuan
BALLERINA
AW’10/11
Creative Direction : Graeme Armour | Show Casting: Anita Bitton | Show Styling Alastair Mckimm
WATER BURN
SS’09
Creative Direction : Graeme Armour | Photography: Nick Dorey | Styling Peter Aluuan
CYBER WAYNE
AW’11/12
Creative Direction : Graeme Armour | Lookbook Photography: Amy Troost | Lookbook Styling: Alastair Mckimm
Q
AW’08/09
Creative Direction : Graeme Armour | Photography: Nick Dorey | Styling: Peter Aluuan
THE WHO’M
RESORT ‘11
Creative Direction : Graeme Armour | Photography: David Poole | Styling: Peter Aluuan
FLAMENCO
AW’09/10
Creative Direction : Graeme Armour | Photography: Mo Saito | Styling: Peter Aluuan & Nic Jottkandt
KNOTTY
SS’12
Creative Direction : Graeme Armour | Show Casting : Anita Bitton | Show Styling: Alastair Mckimm
CHEQUEMATE
RESORT’12
Creative Direction : Peter Aluuan | Photography: Nick Dorey | Styling: Peter Aluuan & Nic Jottkandt
